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How I turn buyer hesitation into confident action

 

Buyers need three valued things:

Something safe to buy now.
A practical answer to an immediate problem, with limited risk and visible value.

A credible path forward.
Confidence that today’s decision will remain useful as technology, needs and markets change.

An insight worth following.
A perspective they did not already have; one that helps them remain relevant.

When I explain this to leadership teams, they tend to write it down. It's usually the moment they start seeing their offer through their buyers' eyes.

Our purpose? We’re on a mission to stop B2B organisations being ripped off by spammers, cold callers, speed daters, costly pitches, and ‘new business’ activities that simply suck budget, energy & time.

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Marketing & Sales stripes earned, proven.
My own career focus has been – and always will be – the sharp end of B2B strategy, client growth, marketing, and new business sales. I've won data, tech & consultancy deals ranging from £20K to £multi-millions. Since 1998 I’ve learned my craft with Consultancy, MarTech, Data & Analytics, & Digital Marketing Agencies.  I’ve enjoyed Director level roles with G2 Data Dynamics (now VMLY&R), Acxiom, Indicia Worldwide and Bray Leino.

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''Alan's a brilliant marketing mind and a pleasure to work with. The approach Alan takes to his work is so admirable - always well thought through, polished, insightful and ultimately strong. This obviously led to a lot of success. It would be good to work with Alan again.''

CEO of +400 people global SaaS, data & marketing provider.

B2B Go to Market and Marketing Strategy Leader