My team & I work with business leaders and their marketing team(s) to identify effective go to market strategies for their organisations.  Teams align around a plan with sufficient market opportunity to satisfy growth  - and profit - ambitions.  

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You'll know how to position your organisation for growth, informed by:

• Your growth gaps. Current marketing and sales performance vs. ambitions.

• Why your clients really buy from you (often not what you think/are marketing).

• Best territories, sectors, solutions; client characteristics / scale.

• Buyers’ KPIs.

• Barriers that you must help buyers overcome if they are to buy from you. 

• Key buyer decision makers and what they must believe to buy from you.

• Competitors. Who you've to beat.

• What competitors are saying…so your business can stand out by being distinctive.

• How your clients would sell your product(s) and/or service(s).

• How to favourably talk about your business in the current economy.

• Quick wins and longer-term growth actions.

• Budget implications and timescales.

 

Time: This three stage process (Diagnosis, Strategy, Implementation) takes four to six weeks. Your team will be fully engaged in a process which has a focus upon sharing outcomes and building team alignment. 

 

Price: £10500

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''Working with Alan Thorpe has exceeded our expectations - he identified the flaws in both our digital presence and our tactical activities and illuminated a growth path by delivering a strategic blueprint. I’m confident we will achieve our growth projections as a result.''

Michelle Fiegehen, Chief Executive Officer - Yempo Solutions

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