Effective B2B Marketing Strategy
If you sell high value tech or expertise based solutions then you'll want to:
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fuel demand generation
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add new business fire to client relationships
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win clients' support for recommendations & referrals
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nurture prospects to win their trust and spend.
Examples: Research papers enabling Firehaus to target technology innovators.
You've built your strategy for success and now need to turn this into an executable, month by month, B2B marketing plan.
My team & I collaborate with you and your (if available) marketing team(s) to build a B2B marketing strategy and plan that balances your ambitions and available resources. You'll understand:
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Where to focus effort and resources.
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What can be achieved via organic growth, when paid media may be required to hit targets and timescales.
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Marketing skills now vs. required to execute your plan.
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Marketing technology now vs. required to execute your plan.
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Marketing content production capabilities now vs. required to execute your plan.
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Key metrics to track.
''The constant pressure on our core team to create effective content & ABM has gone.''
Colin Rickard, Commercial Director, Sports Data Services (now PMY Group)
B2B Marketing Strategy (assuming Go to Market activities are complete)
Time: 3-4 weeks
Price: £4000. This includes 1 day of SEO analysis from our expert associate.
B2B Marketing Strategy Execution Support Options (to complement your team)
We can fill gaps in your armoury:
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Turn your expertise into effective content:
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Consistently produce buyer persona aligned content that your clients & prospects value. Arm your digital, direct, and social outreach with ‘something of genuine interest’ to build relationships.
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Blogs that get read. On your website, when sent direct to prospects and clients; that support social selling & SEO.
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LinkedIn posts. Your audience is right in front of you. Engage them. We make this happen.
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Email and CRM
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Fix SEO. Our associate SEO expert brings 20 years of success.
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Fix PPC.
1. Outsource demand generation. Our team builds and executes your B2B marketing strategy.
Content, email, social and (if required) SDR activities.
Price: Typically £5000-6500/month. This can be a HUGE saving AND far more effective than recruiting your own team.
2. Outsource your content marketing: We write; you gain effective content.
Price: Typically £2500-£3500/month
3. Virtual CMO to lead strategy implementation & mentor your team, 1 day per week.
Price: £2500/month
4. SEO so that your site's visible.
Price: £600/day
