How to be a successful B2B marketer in 2024
As B2B marketers it’s our job to help our bosses understand what it will take to hit sales targets; what it is that will tempt us,...
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Chalkboard Tuesdays & Stat Thurs: Welcome
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Alan Thorpe
- Oct 6, 2023
- 1 min
This will change the way you market.
Asking clients four simple questions can transform the effectiveness of your marketing strategy. I share how to find out what buyers...
Alan Thorpe
- Oct 6, 2023
- 1 min
From marketing strategy to demand generation.
Identifying the right B2B markets, targets, plus nailing how to add sufficient value to win the attention of buyers (vs. competitors) are...
Alan Thorpe
- Jul 24, 2023
- 2 min
Is LinkedIn posting better than blogging for B2B Marketing?
Most of our client organisations are run by experts who have held senior roles for many years. Their LinkedIn networks are strong and...
Alan Thorpe
- May 12, 2023
- 1 min
It's a win. Welcome Yempo!
It's a delight to be working alongside Yempo's founders, Ian Parkin and Michelle Fiegehen, to plan scale-up growth. Yempo...
Alan Thorpe
- Apr 27, 2023
- 1 min
It's a win! Welcome iota-ML
In all my years of Marketing & Sales I've never experienced the immediate interest (within two days) that iota-ML is generating. As AI...
Alan Thorpe
- Apr 12, 2023
- 1 min
B2B marketing budget down? You need to know this.
So many organisations I help to grow start out with the same challenge. They have many different solutions for multiple different...
Alan Thorpe
- Mar 23, 2023
- 1 min
How NOT to get shafted by your own ABM
ABM is inherently risky. Why? Focusing investment and effort upon a small number of key targets ignores your broader market. If your ABM...
Alan Thorpe
- Mar 17, 2023
- 1 min
Is ChatGPT right for your content?
If I ran a #B2B business requiring high volume sales with limited recurring revenues, then I’d be all over ChatGPT. I'd ask my SEO expert...
Alan Thorpe
- Mar 6, 2023
- 1 min
How to research what your buyers want.
The root of all successful marketing is research. Without it you're just hoping for a lucky hit. In these three, max 2 minute, videos I...
Alan Thorpe
- Feb 23, 2023
- 1 min
B2B in a downturn. Invest, focus, standout.
Many marketing leaders find their budgets get raided during downturns. In my first video this week I outline how to defend keeping your...
Alan Thorpe
- Feb 10, 2023
- 1 min
Why being specialist is critical to growth.
Would you prefer a specialist, or general, surgeon for a tricky op? Do you prefer to hire people who know your industry? Do you fit in...
Alan Thorpe
- Feb 7, 2023
- 1 min
Being the best isn't enough to win growth
Sometimes, clients ask why I plan from scratch instead of instantly promoting a solution/product. It’s especially true when they believe...
Alan Thorpe
- Jan 23, 2023
- 1 min
How innovators can sell new ideas
What if the 'newness' of your brilliant offer is killing your growth? Fix this challenge. Our latest paper for brand consultancy...
Alan Thorpe
- Nov 30, 2022
- 1 min
How B2B sales REALLY happen
Whenever we've analysed where new B2B sales come from the findings in this presentation (download from bottom of post) ALWAYS hold true....
Alan Thorpe
- Nov 21, 2022
- 2 min
Content Marketing Doesn’t Work…
…a B2B lead generation organisation informed me, last week. I agree! You’re wasting time and budget where: 1) A MD or CEO is coshing you...
Alan Thorpe
- Nov 7, 2022
- 2 min
Why 2022 customer insights won't work in 2023, what you can do about it.
2023 will see household income shifts of the like not seen for 40 years. Result? An amazing career opportunity for marketing leaders who...
Alan Thorpe
- Oct 10, 2022
- 1 min
CMOs: is your data fit to lead business strategy?
The top job is open to marketing leaders who can deliver data insights that inform board level business strategy decisions. Acquisition,...
Alan Thorpe
- Sep 5, 2022
- 1 min
An A-Z of Data
It's a jargon buster! Like all topics, data has its own language. So, I wrote this A-Z guide for internal and external audiences (whilst...
Alan Thorpe
- Jun 21, 2022
- 1 min
Another win!
3 Valued Things appointed by leading business transformation consultancy. Data driven business transformation consultancy The Customer...
Chalkboard Tuesdays & Stat Thurs: Blog2
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