B2B Marketing Blog for Technology & Consultancy Organisations

Chalkboard Tuesdays & Stat Thurs: Welcome

Alan Thorpe

How to be a successful B2B marketer in 2024

As B2B marketers it’s our job to help our bosses understand what it will take to hit sales targets; what it is that will tempt us,...

Alan Thorpe

This will change the way you market.

Asking clients four simple questions can transform the effectiveness of your marketing strategy. I share how to find out what buyers...

Alan Thorpe

From marketing strategy to demand generation.

Identifying the right B2B markets, targets, plus nailing how to add sufficient value to win the attention of buyers (vs. competitors) are...

Alan Thorpe

Is LinkedIn posting better than blogging for B2B Marketing?

Most of our client organisations are run by experts who have held senior roles for many years. Their LinkedIn networks are strong and...

Chalkboard Tuesdays & Stat Thurs: Blog2