B2B in a downturn. Invest, focus, standout.

Many marketing leaders find their budgets get raided during downturns. In my first video this week I outline how to defend keeping your budget AND protect your position by explaining the implications to your MD/CEO.

You may be facing a situation where your budget has be shaved...but your targets have not! I explain how to make what remains of your budget work super hard.

A HUGE pitfall that is seemingly on endless repeat is expertise based businesses producing marketing that could be from any of their competitors. I explain why being different is VITAL to success.