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  • Alan Thorpe

How B2B sales REALLY happen

Whenever we've analysed where new B2B sales come from the findings in this presentation (download from bottom of post) ALWAYS hold true. The revelation? Marketing DOESN'T determine growth. But, it's a MASSIVE demand generation influence, when played well.

Many organisations fail to understand this so splurge on top of funnel lead gen that fails to convert. With some +80% of B2B sales tracking back to a recommendation or referral it pays to invest far more time marketing to clients and tracking connections.

Plan B2B growth to enable how sales REALLY happen
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