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  • Alan Thorpe

How innovators can sell new ideas

What if the 'newness' of your brilliant offer is killing your growth? Fix this challenge. Our latest paper for brand consultancy dives into this barrier, winkling out ways you can favourably 'play' how we humans make decisions. For example, 'fear of missing out' (FOMO) is a powerful action driver...if applied well.

After just five minutes of reading you'll be having 'ah ha!' moments that can turn on your targets to you offers. Gate free download's below.

The science of turning newness into attraction
Download PDF • 2.02MB


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