Enabling ambitious data, technology, and consultancy businesses to win work they want

Three things turn buyer hesitation into confident action: a safe first step, a credible route forward, and an insight that changes how they see the future. That is what I know successful B2B buying decisions require: and why the business is called 3 Valued Things.

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Client success stories

Delivering a platform for scale-up growth

''Working with Alan Thorpe has exceeded our expectations - he identified the flaws in both our digital presence and our tactical activities and illuminated a growth path by delivering a strategic blueprint. I’m confident we will achieve our growth projections as a result.''

Michelle Fiegehen, Chief Executive Officer - Yempo Solutions.

Doubled client numbers in 8 months, trade sale to PMY Group

''Sports Data Services (now PMY Group) won high value clients within 4 months of briefing Alan. Our new Go to Market strategy, ABM, and content strategy has won us the ears of our key target prospects. I highly recommend a conversation with Alan.''

Colin Rickard, Executive General Manager - Data Solutions, PMY Group.

Powering channel sales for a cyber-security software vendor

''Our global network of channel partners is key to Octiga's growth. To be successful, we know partners need to understand our product plus how to market and sell it. Alan has mapped key marketing messages, created product collateral and engaged with our distribution network. They now have a go to market strategy for Octiga. I highly recommend a conversation with Alan.''

Dr Rob McFeely, CEO & Co-founder - Octiga

What's your challenge?

Build your go to market strategy for success

Stand out & win sales with an insight informed go to market strategy. Position for growth you want.

Be THE experts in your space

B2B marketing strategy & content that works

Win buyers' belief & trust that you're best placed to give them the outcomes they want.

Build & accelerate your pipeline

Improve lead to sales conversion

Focus upon what matters to your buyers. Move away from huge pitch decks.

Build bids & pitches buyers can love

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Insights

S & M cost cuts may cost more than they save.

A tale of two pubs (not something that happens eve ry weekend!). Friday night, my wife and I popped to 'The Griffin' in Caversham for a bite to eat. Nothing fancy. Just decent pub food & a quick drink. By 6:30pm, the place was packed. The staff have been there for ages (we know many by name), service is consistently great, it's a community hub (loads of friendly faces). Well done Greene King Saturday night, I met with old rowing friends at another pub, just up the road from '

How to win 2026 B2B growth.

It might be tough out there but like every other tech, data, and/or consultancy business you're still on the hunt for sales. So how can you start the year in ways that give your outfit the best chance of a year-end celebration? In 2025, I helped clients secure +500% site traffic and new sales. My expectation is that the hurdles we overcame in '25 will be the same - but current economics will make them just that bit higher in '26. Which some may see as a bit depressing. But I

How to get on B2B buyer shortlists - B2B marketing

Over 80% of B2B buyers purchase from their day one lists (s: Google & Bain). They default to lists drawn up BEFORE carrying out any research. So, if you're not on these lists, you're toast. And thinking you can still win pitches 'joining later' is mostly unrealistic. Our aversion to risk and love for securing outcomes we want means that most of us prefer to buy from familiar brands. When we're on the hunt for solutions, we explore options that we've heard about - familiar br