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Chalkboard Tuesdays & Stat Thurs: Welcome
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Need to speed up growth? Then you need to build a strong brand!
Over the last four weeks we've explored how focusing expertise enables a business to: · stand out · find more opportunities...
Alan Thorpe
Oct 4, 20211 min read


Would you trust a general surgeon or a specialist? No? Then fix your B2B market positioning.
Over the last couple of weeks, we've been diving into how specialisation is the route to making sure that you get more opportunities...
Alan Thorpe
Sep 27, 20212 min read


Why you need a B2B Marketing referral strategy.
47% of top sellers start with a referral (S: Sales Insight Lab) 84% B2B sales start with a referral (S: Edelman Trust Barometer). In...
Alan Thorpe
Sep 23, 20211 min read


This is why Market Positioning is key to successful B2B Marketing.
Last week we were talking about getting appointed without a pitch. I said that it's really important that your B2B marketing positions...
Alan Thorpe
Sep 16, 20213 min read


Fix your B2B marketing to get appointed without a pitch
If you enjoy doing the pitch 'tap dance' then you're far from alone. It's an adrenaline rush. Who doesn't enjoy giving the competition a...
Alan Thorpe
Sep 16, 20211 min read


Using humour in B2B Marketing is good.
Want to smile at work? Who doesn't look forward to a meeting with someone that leaves you with a spring in your step? So why do many B2B...
Alan Thorpe
Sep 13, 20211 min read


Want to be appointed without pitch? Then on B2B Brand Building.
So, you want more leads from your B2B Marketing, and you want to get appointed without a pitch. Let's just look at the different parties...
Alan Thorpe
Sep 10, 20212 min read


I'll never live that TV garden stint down...
Kind words from the excellent Decision Marketing - please follow link for full article. https://www.decisionmarketing.co.uk/news/alan-tho...
Alan Thorpe
Sep 9, 20211 min read


B2B: Influence upstream or likely miss out
Have you ever uttered the words 'we want to avoid pitches'? It's the phrase I hear most often from marketing services business leaders. ...
Alan Thorpe
Sep 9, 20211 min read


Lead gen & sales. Getting what you want?
Welcome to 3 Valued Things where we enable expert marketing, data and consultancy businesses to win work they want that pays them well....
Alan Thorpe
Aug 31, 20212 min read
Chalkboard Tuesdays & Stat Thurs: Blog2

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