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Chalkboard Tuesdays & Stat Thurs: Welcome
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Alan Thorpe
Jun 21, 20221 min read
Another win!
3 Valued Things appointed by leading business transformation consultancy. Data driven business transformation consultancy The Customer...
Alan Thorpe
Jun 10, 20221 min read
B2B Marketing sport - A £700m opportunity for football clubs
Our clients www.clvgrp.com have identified an incredible opportunity for sports and clubs with significant international followings to...
Alan Thorpe
May 25, 20221 min read
It's a win!
Brand consultancy https://www.firehaus.co.uk/ has appointed 3 Valued Things to launch their content driven Account Based Marketing (ABM)...
Alan Thorpe
May 12, 20221 min read
How great B2B Marketing enables buyers to navigate change.
A barrier that successful B2B Marketing and Sales strategies must overcome is the shift between gaining interest versus sales. Very...
Alan Thorpe
Apr 12, 20220 min read
Alan Thorpe
Mar 24, 20223 min read
Why sales success requires a B2B marketing & sales transformation.
We reveal steps you can take to hit your sales KPIs…and win your sunshine bonus! Buyers seek to take purchase decisions that give them...
Alan Thorpe
Mar 15, 20224 min read
A simple B2B Content Marketing plan for success.
Need to create a simple B2B content marketing plan? Here's our guide to what we've proved works. There's no 'post every day' duty....
Alan Thorpe
Mar 7, 20223 min read
The question that determines if your B2B content marketing will sink or soar.
Creating a successful, content driven, demand generation strategy is like selecting political leaders. It’s easy to end up with the wrong...
Alan Thorpe
Feb 8, 20223 min read
Effective B2B marketing in 2024. We reveal how to stay sane and generate the demand you need.
You’ve read all the books/blogs and…hell this B2B thing seems complex! Just a few years back B2B marketing was simple. It went something...
Alan Thorpe
Jan 13, 20227 min read
How to build a marketing capability to scale-up your B2B business 2024-2025
Six starters you can action today to win more leads. Scale-up B2B marketing can feel a bit, well, overwhelming. You’ve got profitable...
Alan Thorpe
Jan 4, 20221 min read
Do you have the marketing capability to secure your 2022 goals?
We're seeking two more clients that need marketing excellence for realistic cost. If your business is underpinned by tech and/or data,...
Alan Thorpe
Nov 9, 20212 min read
How to write effective B2B content
Hello, thanks for stopping! You’ve lent but a moment so we'll crack on with giving you tools to craft content that cuts through to your...
Alan Thorpe
Nov 2, 20212 min read
5 simple steps to win more B2B recommendations that you can take today.
So how do you win more B2B recommendations? The 84% of B2B work that comes through this route? 1. Deliver stonking client outcomes....
Alan Thorpe
Oct 19, 20214 min read
5 steps to B2B case study brilliance
Our guide's published in Decision Marketing. https://www.decisionmarketing.co.uk/views/five-steps-to-case-study-brilliance-to-open-new-bi...
Alan Thorpe
Oct 18, 20212 min read
Cold Spam or Hot Leads? Focus on B2B marketing that buyers welcome (vs. unsubscribe from).
Funny thing this week. I've been getting emailed and spammed by a cold calling business trying to do new business for me. A bit weird...
Alan Thorpe
Oct 8, 20212 min read
Are you missing the No. 1 B2B marketing skill?
‘’When hiring…hire for a great writer above all else. This is because email marketing, blog writing, web page creation and social media...
Alan Thorpe
Oct 4, 20211 min read
Need to speed up growth? Then you need to build a strong brand!
Over the last four weeks we've explored how focusing expertise enables a business to: · stand out · find more opportunities...
Alan Thorpe
Sep 27, 20212 min read
Would you trust a general surgeon or a specialist? No? Then fix your B2B market positioning.
Over the last couple of weeks, we've been diving into how specialisation is the route to making sure that you get more opportunities...
Alan Thorpe
Sep 23, 20211 min read
Why you need a B2B Marketing referral strategy.
47% of top sellers start with a referral (S: Sales Insight Lab) 84% B2B sales start with a referral (S: Edelman Trust Barometer). In...
Alan Thorpe
Sep 16, 20213 min read
This is why Market Positioning is key to successful B2B Marketing.
Last week we were talking about getting appointed without a pitch. I said that it's really important that your B2B marketing positions...
Chalkboard Tuesdays & Stat Thurs: Blog2
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