top of page
Chalkboard Tuesdays & Stat Thurs: Welcome
Search


Content Marketing Doesn’t Work…
…a B2B lead generation organisation informed me, last week. I agree! You’re wasting time and budget where: 1) A MD or CEO is coshing you...
Alan Thorpe
Nov 21, 20222 min read


Why 2022 customer insights won't work in 2023, what you can do about it.
2023 will see household income shifts of the like not seen for 40 years. Result? An amazing career opportunity for marketing leaders who...
Alan Thorpe
Nov 7, 20222 min read


CMOs: is your data fit to lead business strategy?
The top job is open to marketing leaders who can deliver data insights that inform board level business strategy decisions. Acquisition,...
Alan Thorpe
Oct 10, 20221 min read


An A-Z of Data
It's a jargon buster! Like all topics, data has its own language. So, I wrote this A-Z guide for internal and external audiences (whilst...
Alan Thorpe
Sep 5, 20221 min read


Another win!
3 Valued Things appointed by leading business transformation consultancy. Data driven business transformation consultancy The Customer...
Alan Thorpe
Jun 21, 20221 min read
B2B Marketing sport - A £700m opportunity for football clubs
Our clients www.clvgrp.com have identified an incredible opportunity for sports and clubs with significant international followings to...
Alan Thorpe
Jun 10, 20221 min read


It's a win!
Brand consultancy https://www.firehaus.co.uk/ has appointed 3 Valued Things to launch their content driven Account Based Marketing (ABM)...
Alan Thorpe
May 25, 20221 min read


How great B2B Marketing enables buyers to navigate change.
A barrier that successful B2B Marketing and Sales strategies must overcome is the shift between gaining interest versus sales. Very...
Alan Thorpe
May 12, 20221 min read


Alan Thorpe
Apr 12, 20220 min read


Why sales success requires a B2B marketing & sales transformation.
We reveal steps you can take to hit your sales KPIs…and win your sunshine bonus! Buyers seek to take purchase decisions that give them...
Alan Thorpe
Mar 24, 20223 min read


A simple B2B Content Marketing plan for success.
Need to create a simple B2B content marketing plan? Here's our guide to what we've proved works. There's no 'post every day' duty....
Alan Thorpe
Mar 15, 20224 min read


The question that determines if your B2B content marketing will sink or soar.
Creating a successful, content driven, demand generation strategy is like selecting political leaders. It’s easy to end up with the wrong...
Alan Thorpe
Mar 7, 20223 min read


Effective B2B marketing in 2024. We reveal how to stay sane and generate the demand you need.
You’ve read all the books/blogs and…hell this B2B thing seems complex! Just a few years back B2B marketing was simple. It went something...
Alan Thorpe
Feb 8, 20223 min read


How to build a marketing capability to scale-up your B2B business 2024-2025
Six starters you can action today to win more leads. Scale-up B2B marketing can feel a bit, well, overwhelming. You’ve got profitable...
Alan Thorpe
Jan 13, 20227 min read


Do you have the marketing capability to secure your 2022 goals?
We're seeking two more clients that need marketing excellence for realistic cost. If your business is underpinned by tech and/or data,...
Alan Thorpe
Jan 4, 20221 min read


How to write effective B2B content
Hello, thanks for stopping! You’ve lent but a moment so we'll crack on with giving you tools to craft content that cuts through to your...
Alan Thorpe
Nov 9, 20212 min read


5 simple steps to win more B2B recommendations that you can take today.
So how do you win more B2B recommendations? The 84% of B2B work that comes through this route? 1. Deliver stonking client outcomes....
Alan Thorpe
Nov 2, 20212 min read


5 steps to B2B case study brilliance
Our guide's published in Decision Marketing. https://www.decisionmarketing.co.uk/views/five-steps-to-case-study-brilliance-to-open-new-bi...
Alan Thorpe
Oct 19, 20214 min read


Cold Spam or Hot Leads? Focus on B2B marketing that buyers welcome (vs. unsubscribe from).
Funny thing this week. I've been getting emailed and spammed by a cold calling business trying to do new business for me. A bit weird...
Alan Thorpe
Oct 18, 20212 min read


Are you missing the No. 1 B2B marketing skill?
‘’When hiring…hire for a great writer above all else. This is because email marketing, blog writing, web page creation and social media...
Alan Thorpe
Oct 8, 20212 min read
Chalkboard Tuesdays & Stat Thurs: Blog2

bottom of page